Milk Link foodservice

Country Life

Introducing Country Life


Country Life is now available in foodservice - and there’s never been a better time for caterers everywhere to stock up on this great British brand.

The ultimate front of house brand, stocking Country Life gives customers an instant quality reassurance. Made exclusively with milk from British Dairy farms, it’s the only butter brand in foodservice with the Red Tractor Assured logo.

Currently worth £63m* (and growing), can you afford to be without the fastest-growing butter brand in the county?

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The full range available in foodservice includes:

  • Country Life Packet 250g
  • Country Life Portions (size 7)
  • Country Life Dishes (size 10)
  • Country Life Spreadable Dishes (size 10)
*Nielsen data 52 weeks to 15.05.10

Red Tractor


We all want to be certain that the food we're buying is of the highest quality. This guarantee only comes from knowing where the raw ingredients come from, and the standards to which they're produced. That's why all Country Life products are certified by Red Tractor, an independent professional food assurance scheme which covers production standards developed by experts on safety, hygiene, animal welfare, the environment, and many other issues.

Red Tractor guarantees high standards throughout the food chain. So when you see the Red Tractor logo on Country Life packs, you can be absolutely sure that you are buying quality, fresh products that have been produced in Britain to the highest standards, from the farm right through to the shop shelf.

Find out more at www.redtractor.org.uk

Marketing


Johnny Lydon’s daring advertising campaign has been instrumental in driving the growth of Country Life sales, and raising awareness with consumers everywhere.

We’re back on the air this summer – which is guaranteed to increase consumer demand even more, making it the perfect opportunity for out of home outlets to stock up on the brand.

A total of £6million is being invested into the brand across consumer and trade media from 2010 – 2011– making it a must–have butter.


Video Blog


Country Life – Making the Brand Famous

Find out how Johnny Rotten helped make Country Life famous – and the knock-on effect the campaign had on driving sales.

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